Online Brand Management – 5 Benefits of Viral Videos

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let’s clear the air quickly: No one can promise you a viral video success. Ever.
Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn’t get it, the video doesn’t go viral, and there is nothing that can guarantee the response you want.
That said, there is every reason to continue developing video content with the aim of going viral. In terms of investment-to-value ratio, viral videos remain some of the most economical efforts a brand can put out for itself. If even one video you produce hits the entertainment nerve and goes viral, you’ve done your brand a world of good. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.
Benefit 1 – Funny and Factual
Blendtech is a company with a fairly simple business model: Sell blenders so powerful and reliable that they will destroy just about anything you put in them. The company’s big success story came with the “Will it Blend?” series for its new high-powered blender. The videos are simple – a charming man with an amiable manner puts something unexpected and expensive into the blender and turns it into its constituent elements.
In very brief, powerful videos, Blendtech ended up demonstrating both that destroying expensive electronics in a blender is entertaining and that its blenders were incredibly powerful. People’s immediate reactions were, in order, “He just blended an iPhone!” and “I want one of those blenders.”
So a good video can get the information about your product out there in a compelling, dramatic way that can’t be argued with.
Benefit 2 – Cheap, Cheap, Cheap
Viral video is incredibly cost effective. The costs of many videos are incredibly high, especially for television advertising during prime marketing hours. Just consider the sheer volume of investment that goes into Super Bowl halftime commercial extravaganzas.
On the other hand, the Blendtech commercials apparently were shot on an utterly shoestring budget: perhaps $500 for a reasonable-quality video camera, the wages for a decent cameraman, the blender the company is selling and however much the gadget of the week cost. In the case of the iPhone Blendtech demolished, say $600 depending on where they got it. Either way, the production costs of the video probably didn’t exceed a few thousand dollars, and that’s at the outside.
Benefit 3 – Free Transmission
Once you have the video up and going, and people find it entertaining, you don’t have to devote much effort to keeping it going places. If it hits that funny bone like the Blendtech video did, people will show it off repeatedly to just about everyone they can, because they want to see other people laugh and enjoy it too. Just make sure the video has a dedicated YouTube or video link that people can reference.
Benefit 4 – Specialization
Have you ever looked at most commercials? They’re rather generic, and seem to cast their nets fairly wide. This is particularly true of infomercials, which try to make the whole of humanity into bumbling incompetents unable to pack their drawers, cut their food or clean their homes without the aid of some wundergadget. The result is bland pointlessness. On the other hand, a good viral video allows you to ignore all that and focus your efforts specifically on reaching a certain audience. Take Blendtech – they wanted to go after people who wanted a good, strong blender. They built an advertisement that therefore does nothing BUT promote the strength and efficacy of their blender, and does so in a shocking, eye-catching manner.
Benefit 5 – Entertainment
As we’ve discussed, the most important element in the Blendtech campaign’s success is its entertaining quality. People tuned into the videos because they wanted to see some guy demolish technology that hundreds of others were probably still waiting in the rain for. The commercials were short, exciting, funny and evocative.
Now, there’s an associated effect. Consider the reality of a blender: Is it really that entertaining? Are you actually going to use it to demolish your priciest electronics or devour your leftover garden rake? However, even if Blendtech’s customers aren’t going to do any of these things, they’ll still think of them fondly when they use their blender to crush up some stubborn ice for a daiquiri.
By putting out a good, entertaining video that goes viral, you’re creating the implication that your brand is itself entertaining and creative. Your audience will want to see what comes next, will want to share their favorite moments with friends. Most of all, they’ll want the thing that you’re selling because it was so funny.
So, while once again we must reiterate that nothing in the world can guarantee you viral video success, there is every reason to devote part of your marketing efforts to developing entertaining, informative videos that can capture the imaginations of your target audience. All it takes is one success to get your brand out there in proper fashion.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

Confidence Building Tips For Internet Marketers

It doesn’t matter how much talent or acquired ability you have, if you lack confidence you aren’t going to get anywhere. On the other hand, if you have confidence plus desire, even if you lack the raw talent, you can acquire the ability you need to succeed.
This is as true on the Internet as it is anywhere else in life. When you look at who has succeeded with Internet marketing you will find a surprising range of people. They are not all technical whiz kids at all. Yes, some of the Internet marketing greats have a lot of technical talent, but on the other hand there are plenty of work from home mums, retired company employees, youngsters with no formal qualifications who have built successful businesses on the Internet.
They succeeded because they had the desire and determination plus the confidence to risk failure and not worry about what other people thought about their dream to succeed on the Internet.
So what can you do if you want to succeed as an Internet marketer but suffer with your confidence? Let’s look at some confidence building tips for Internet marketers.
Just telling yourself that you need to be more confident will not help. Instead, think about and imagine your ultimate goal as an Internet marketer. You may have no idea how you are going to achieve this goal at the moment. Don’t worry about that at this stage. It is important to see yourself as having already attained the goal that you have set for yourself. Don’t just see it, but feel the feeling of success, the exhilaration of having achieved your goal.
Now you will need to set yourself a series of small goals that you can achieve in a reasonable amount of time. Each small goal should be seen as a stepping stone towards the ultimate goal that you have mapped out in your imagination. State what it is that each mini goal is seeking to achieve and set a time limit in which you aim to achieve it.
When it comes to Internet marketing there are several things that you can try to achieve without challenging your fear of failure.
For example, you could aim to improve your website’s Alexa ranking by a certain amount in the course of the coming month. This kind of goal can be achieved with various online activities, such as posting articles, building back-links, blogging and posting comments on other people’s blogs or on forums and so forth. (See Alexa.com if you do not know what I am talking about!)
When you see that your activities are producing results, it will give your confidence boost and help you to set slightly more challenging goals, while keeping your new positive business building habits as part of your routine.
The next step could be, for example, starting to build a mailing list and aiming to get so many subscribers by a certain date. This would involve learning about auto responders and researching list building tactics and putting them into action, one step at a time.
Gradually, as you see your skills improve, your website ranking improve, and traffic to your website starting to increase, you will want to think about how to convert your traffic into your first sale. Just aiming for one sale if you have not yet begun to sell anything is a good goal to aim for because once you have sold something you will feel more confident in your ability to simply do it again. After all, if you’ve done it before you can do it again. And again and again.
As each of these small steps takes you a little nearer to your ultimate goal of Internet marketing success, they will in turn help to boost your confidence in your ability to succeed. A key confidence building tip is simply that the art of success is discovered in trying to succeed, and a feeling of self-confidence is generated almost as a side-effect of this process.
Finally, another valuable confidence building tip for helping to build confidence is to read the stories and testimonies of other people who have come from unpromising backgrounds and circumstances to achieve great success on the Internet.
There are many examples of successful Internet marketers who are just average people, with no special skills beyond a determination to succeed, often from a starting point of abject failure. Reading their stories will help you to build your own confidence and determination to succeed as a home-based Internet marketer.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

Are You Sacrificing Your Long Term Internet Marketing Success For Short Term Profits?

One thing about internet marketing is that all the strategies you implement require a level of specialization in order to be successful. Very often, this causes internet marketing start-up businesses to sacrifice consistent, passive long-term profits for short-term gains.
This isn’t a bad strategy when done correctly, but it will most likely mean that you’ll always be looking for the next sale instead leveraging the power that you have gained over time. Here’s a look at some of the potential trade-offs that are often made.
PPC vs. SEO
PPC is a very common short-term tactic which is one of the quickest ways to generate targeted traffic to your web pages. The key to effective PPC campaigns is a mix of bid management, effective ad creation and conversions. While this approach can be extremely successful, it also involves consistent monitoring. The skills involved also require some level of specialization and time.
On the other hand, SEO has consistently proved that it’s the most effective way to ensure that your website has long-term visibility. While more work will be required at the outset to generate traffic, in the medium-long term, less and less time needs to be allocated to SEO. Plus, all of the work builds upon itself, so over time it will provide you with a large number of valuable assets that can be leveraged to promote new websites you may have in the future.
The trade-off between PPC and SEO is twofold. The first is time. Putting emphasis on one almost requires focusing less on the other when there is only a limited amount of time and resources. While PPC marketing can generate short-term profits, you’ll need to monitor and tweak your strategy consistently. Plus, if you decide you no longer want to pay for anymore PPC ads, you’ll no longer get any traffic.
On the other hand, if you stop doing SEO tactics, you’ll still be able to generate traffic based upon your past efforts. In most cases, people can set-up small websites, and once efficient enough, can be left to generate passive income without any additional work. Thanks to effective SEO, these websites can continue to generate profits for years after they are left alone.
Possible Solutions
There are ways that you can include both PPC and SEO into your short and long-term marketing strategies. Regarding PPC, make sure that your landing page is focused on generating opt-ins to your newsletter list rather than trying to directly sell a product. This will allow you to use PPC to feed your long-term traffic and marketing strategies.
Also, if you’re currently only using PPC, then take 25% of your net profits and use them to start building your SEO efforts. Then, you’ll still be able to generate short-term profits from PPC but will also be able to invest time and money into creating and executing a long-term SEO strategy.
You can now see that it can be tempting to put off generating long-term passive income for short-term profits. However, if you plan accordingly and make sure to focus on the end-goal, then you can easily maintain both short-term profits from PPC ads and your dedication to SEO tactics. By doing this, you’ll cut down the amount of work that needs to be done in the long-run, without giving up on generating a profit in the short-term. This is the key to Internet marketing success.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

Google Instant Means The End Of SEO

Initially, Google’s new Instant Search system could mean a major change in how web surfers look for information online. Instead of typing a search query into Google and then hitting return, and waiting for a list of results, Googlers now see a dynamic list of results as they type. Google considers this a positive step forward in the development of searching. Google claims this new style of response will save between two and five seconds per search query. That potentially means 11 hours are saved every second. but does anyone other than Google really care?
The internet marketing community, however, will never be very enthusiastic about Google Instant. SEO consultants, who try to get sites listed at the top of Google’s organic search rankings, and SEMs, who battle for their clients’ sites to be placed near the top of Google’s Adwords Sponsored Listings, have been blogging and tweeting as if Armageddon is here.
The SEO community is paranoid at the very best of times, and perhaps with good cause as: a small change in the Google algorithm can determine the future of many websites. In this instance, however, the reaction is not necessary, essentially the results are the same, the sole change is you can see potential results of each word as you type it in, so if you are typing in ‘Italian restaurant’ you will observe everything Italian prior to getting to the restaurant results and then you will have to include your location unless you are very flexible about your travel arrangements, so in fact long tail key phrases are far from dead.
And this time round the latest Google scare is ‘much a do about nothing’ or will it be? There isn’t any denying that Google’s original innovation in search transformed how the Internet worked and made the business of finding stuff considerably quicker and easier. It also created an enormous market – one Google still dominates – that allowed companies to market us things depending on whatever we had entered in that box and all was well, for a while.
But something happened. Social networking, social media, whatever you want to refer to it as… suddenly, content was coming right at us, without us even looking for it. We couldn’t escape it. Several hyperactive egotists in each community began curating content and spewing it out to their friends. People were sharing photos, stories and links so we found that we were spending less and less time foraging around for things and increasingly more time sitting back and allowing it to wash over us.
Fast forward to 2010, and we’re being assaulted by more stuff than we could possibly consume. Facebook, Twitter, and email are shoveling pictures and video down our throats more and more quickly. Feedback loops enabled by sharing and retweeting functions imply that each of us has now changed into an over-sharer as well as an over-consumer. If you are not confused and over loaded with information, you soon will be.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

Google Instant Search for Marketing

Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases.
The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for search terms, business names or product names. Users may not notice much difference in their overall experience, however, for small businesses and online entrepreneurs, this new search method carries a few interesting ramifications.
Since Google clearly ranks as the “900 lb. Gorilla” of the online marketing world, acting as de facto gateway to the Web for millions, any change to their system makes businesses nervous. Many have expressed concern that this latest change will force users of Google’s AdWords program, the search giant’s lucrative pay-per-click marketing arm, to pay for more expensive keywords.
They reason that since the most popular search terms appear in the search box first, and that most people will opt to accept Google suggestions, those most popular searches will carry the highest click prices. In other words, businesses that depend on Google to show their ads fear that Google will force them to pay more money by recommending more expensive keyword searches.
I disagree.
The suggested search term feature actually appeared on Google quite a while ago, and all that’s really changed is Google starts to display the actual search results AS you type. With the old 2-step process, Google made suggestions as you typed and then you clicked the search button to see the search results.
Instant Search just creates a FAST way to see the results for different search variations without forcing you to click the button each time to see those results. This process makes it simple to see the results, change your mind, and not wait for the results each time you change the phrase.
My experience shows that most people always start with a broad search and then narrow it by including more descriptive terms (often called “long-tail” keywords) to better find what they want. This new process won’t change that.
In fact, it will give people more chances to refine their searches on-the-fly by providing Google more details of what they want. Instead of posing a threat, I believe this new Instant Search feature creates an opportunity for any business to perform high-speed market research to look for possible opportunities and trouble spots.
The following four steps will help any small business use Google’s new feature for instant results.
1. Go to Google and search for your business as if you were a consumer.
2. Make a note of the keyword suggestions Google offers as you type.
3. See if those suggestions give you any ideas for your own marketing (since they should represent the most popular phrases).
4. Note which competitors show up and where you appear in relation to them.
These 4 simple steps make a great barometer for taking a read on your local market, fast.
Who appears consistently?
Who shows up hit-and-miss or every once in a while?
Who shows up in Google Maps?
If your competitors show up and you don’t, you’ve got some work to do!
Bottom line: as a small business, use Google’s new Instant Search to quickly get the big picture when it comes to your business, industry, and local competition.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

The Buzz about Buzz

If you haven’t treated yourself to a lovely shiny new g-mail account, then you are missing out. Not only does it have endless memory, quick processing of large attachments, and a lovely search function of deleted e-mail; it also has a super cool new function called Buzz.
Buzz functions like many other popular networking sites, but it has a few new perks. Instead of friend-ing someone, like on Facebook, with Google’s new Buzz you follow them. So you want to get as many people following you as possible. Start with friends, family, and people you network with regularly on other social web-sites. Now for the cool part: any website that you have attached to your Buzz account generates posts via Buzz. Websites that you can attach to Buzz include Google Chat Status, Picassa, Flickr, posted via Buzz@gmail, Google reader, and Twitter.
Once you have connected any of these websites to Buzz, anything you post on the other website automatically appears as a post on Buzz. Anyone who is following you will be able to see these posts. You get twice as much exposure with half of the effort. You can post information about events, a sale your business is having, or a gig your band is playing. Buzz will get the information out.
Buzz also has some other nifty features, similar to other networking sites. You can comment on someone else’s post or a post of your own. You can like a post. You can re-share a post, e-mail a post to anyone (whether they have Buzz as well or not), and finally, and probably the most cool, is one of your contacts is online and has their G-mail account open you can reply to the post by chat, which is conveniently built into G-mail’s website.
How Does This Affect Pay Per Click Marketing?
Buzz taps into Google’s AdSense program with a more refined algorithm. If someone clicks on an add while on a Buzz screen, then the logic states that their friends might also like similar ads, articles, and websites. This adds a powerhouse punch to pay per click advertising. Much like harnessing the power of Facebook, PPC advertisers now have new avenues opened before them. Unlike fishing on particular keywords, potential customers are assisting in the event. Using this analogy it is like having fish help teach you how to fish.
This sort of advertising momentum can take your marketing campaign to the next level. Couple this with analytics tools and your PPC approach will be unstoppable. All PPC Google ads permits companies to set their advertising budget down to an exact dollar amount. In fact, the minimum required daily budget to advertise with Google through PPC Ads is one dollar. As always, the advertiser only pays when an ad is clicked, and Buzz doesn’t change that, it only helps to harness the power of social media for the purpose of ad refinement and dissemination.
Source: http://www.sitepronews.com
Collectibles : Pogo Games

Tips For Google Adwords

One of the best Google Adwords tips I can give you is to not consider this a do it yourself type of traffic tool. Adwords has many elements to it and if you want to make more money than you spend you will need to find someone, or some course, to teach you how to get the most out of it.
Pay Per click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?
That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time and you need to be willing to invest not only the time but the money too. You will need to carefully test and track various elements of each ad that you place. In the start you will spend way more money than you will earn.
Another challenge is that Google isn’t really worried to much about you or your advertising budget, they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers and if they don’t find what they want they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.
To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes and if you’re not right on top of those changes you can find that the ad that once made you a lot of money is now costing you a lot of money.
Here are a few tips that you can use to optimize your PPC campaigns:
1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to just jump in and figure it all out on your own you had better make sure you have a lot of time and very deep pockets.
2. Carefully choose the keywords you use. Don’t even try to compete for the one or two word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click through rates (CTR’s).
3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks. Which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing make sure you only change one element at a time otherwise you won’t know which change really made the difference.
Out of all the Google Adwords tips I can give you the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not it can very quickly become a money pit.
Source: http://www.sitepronews.com
Collectibles : Pogo Game

A Review of the PopUp Domination WordPress Plugin

The PopUp Domination WordPress Plugin is the newest, and first, plugin released by Michael Dunlop, a young online entrepreneur who blogs about making money online and generating your own wealth.
What the plugin is for
It’s for WordPress bloggers who have an email newsletter and wants to increase their subscription rate.
What it does
Once the plugin is installed and activated, it’ll pop up a subscription box whenever a person visits your site, however, you can configure how often it’s shown to the same person. Some people like to pop up the box every time someone visits your site, returning or not.
Personally I don’t like to do that, mainly because as a blogger, I have many returning visitors who like to comment on my blog and they don’t need to keep getting hit with my pop up. My preferred settings are to show the box to everyone at first and then show it to them again after 7 days.
I also prefer to wait to show the popup until after they’ve been on my site for at least 20 seconds. I do this because a really successful niche marketer told me once that’s what they’ve found works best for them. The reasoning behind it was that the people who stay longer than 5 seconds are probably interested in what you have to offer.
So why does the popup domination plugin work so well?
I’ve definitely seen an increase in subscriber rate to my newsletter since using this plugin. The plugin seems to work so well because the popup templates which you are supplied with are high quality and are visually pleasing to your visitor.
PopUp Domination Options
As of the writing of this article, the plugin has the following settings available:
* 4 different pop up templates to choose from
* Multiple options for the template and button colors
* Easy embedding of many of the popular mailing list services (MailChimp, AWeber, etc.)
* Customization of text shown on the popup
* Allows you to add quick bullet points
* Schedule how often it appears to visitors
* Advanced settings where pros can edit the template and CSS files
 Source: http://www.sitepronews.com
Collectibles : Pogo Game

Blog Commenting Marketing Strategy/ 5 Reasons You Should Be Commenting

When you are out in the community interacting and commenting on people’s blogs it is going to quickly build a reputation for yourself and who you are. It is a good thing to have a reputation online because then people will start to think that they know you and are comfortable with you. Participating in discussions on blogs also makes you better known throughout the online community. When people see that you are in the community on a consistent basis, it will show them that you are serious about your business and what you are doing.
When you are out commenting and building your reputation, it is important to be yourself and also be positive. If you have a negative attitude towards others, then it will push people away from you. Another thing to remember as well, is to always be yourself because people can sense if you are being fake.
It is great for networking
Interacting on people’s blogs within your industry is a great way to network and build relationships. If you are commenting on someone’s blog, they are going to get to know you if you comment on a consistent basis. People who blog will love your comments because it will encourage them to keep putting out good content. Commenting also lets bloggers know that someone is actually reading the content they are putting out, and liking it.
Just like anything else that you want to excel at, it is important that you are consistent. If you go out an comment on someone’s blog one time, chances are they will not remember you or get to know you. If you comment on their blog consistently for a month, then they will usually recognize that and look to find out who you are.
It is good Karma
Commenting on blogs is also very good for you karma. Meaning, if you comment on other people’s blogs you will most likely get people commenting on yours. When you leave positive comments on blogs throughout your industry you will begin to notice that people will return the favor. When someone does something nice for us, it is in our nature to want to return the favor.
You will get exactly what you put out, so remember to stay positive and encourage other bloggers if you want the same treatment.
It gives you backlinks to your site
Not only is it good karma to comment on blogs in your niche, but it is also an awesome way to build backlinks to your own website. Every time that you leave a comment on someone’s blog it is going to give you a link back to your site. This is huge if you are trying to rank your content in the search engines, because backlinks are key to a getting your content ranked.
When you are commenting to get quality backlinks there are a few things to look for. Look at how Google ranked the blog. Any blog or website with a Google Page Rank of 3 or better is going to give you a high quality backlink. If you comment on blogs with a high PR then your backlink will be of higher quality.
Another thing to look for is if they have a Top Commentators widget on the side of their blog. You want to check this out because if they do then you could potentially get 2 quality backlinks every time you comment, if you are a top commentator.
It builds your knowledge
On top of all of these other benefits, commenting also gives you an opportunity to be educated about what is going on in your niche. When you comment you are going to have to actually read the content that the blogger puts out, so you will be gaining knowledge at the same time you are getting backlinks. Plus when you are out in the community it will give you a better idea of where you stand in the marketplace. You will see all different skill levels of bloggers out there and it will help you to become a better blogger as well.
Overall
I hope that I have convinced you that it is definitely worth your time to be out there commenting and adding value to your community. Remember to stay positive and create win win situations for everyone involved.
Source: http://www.sitepronews.com
Collectibles : Pogo Game

Using Articles To Build URL Backlinks

If you’ve got an internet business and interested in making more revenues, URL backlinks may be the secret to your success. Before anything else, what are URL backlinks?
Essentially, these are hyperlinks from other sites that point back to your site or blog. Because of backlinks, other people’s sites are going to be connected to your own. This short article presents the importance of inbound links for your online business and in what way article marketing can help you create backlinks.
It’s recommended that you receive in-links from first-rate web pages because these would boost your site’s ratings. A good illustration of a top-notch web page is authority websites. Authority sites contain plenty of content and people frequently visit these websites when they look for certain information. Needless to say, it is difficult, if not impossible, to challenge authority websites, so you should rely on them in order to pull in more page views and have more earnings.
You might be anxious to know exactly how you can achieve this without shelling out lots of money. Have you heard about article marketing? If you haven’t, then you are totally missing out on an excellent opportunity. Article marketing is a zero-cost as well as effective strategy to let everyone know about your web page, services and products. It involves the production and also submission of content pieces to various article directory websites to publicize your internet business. Unlike other tactics, you won’t waste your time and money with article marketing. As expected, there are some qualifications that you need to adhere to in order for this to be conceivable.
To begin with, this particular method is cost-free so long as you craft your articles yourself. If you choose to write your articles all on your own, be prepared to devote a great deal of time doing it. What you should do is to implement a schedule for content creation; this is important since you also require time to handle the other elements of your internet business. You should reserve a specific number of hours to craft your content pieces, and you should abide by that schedule without fail. You’ll need many content pieces on a single theme in order to be effective, and you can’t go around this requirement.
This might appear to be an unattainable task for many web-based business operators, including yourself. If you have no time to carry this out on a regular basis or do not have the self-assurance to craft impressive content pieces, you could give this certain activity to independent content writers or content creation services. Their rates are tremendously lower than those of regular ghostwriters, and they can create a significant amount of write-ups in a short time. It’s important that you contract skillful, experienced and also dependable copy writers to write your content pieces; the popularity as well as level of traffic that your site will have would rely on them, so make certain that you engage folks who really know what they are doing.
Each time your articles are posted on the web, your website or blog brings in more publicity. The link that you include at the conclusion of your content pieces would serve as a mini-advertisement for your online business. Article submission websites do not charge you whenever you put in incoming links for your site, so it is a win-win situation: you receive more publicity, page views and profits while article directory sites would have more users for their service.
You’re free to send as much write-ups as you wish. In fact, sending many content pieces is highly encouraged. Just make certain that you abide by each and every online directory’s author as well as sending protocols, peruse their list of frequently asked questions and stay away from trouble. Otherwise, your account is going to be suspended and your content pieces would not be posted. As with everything, you have to get used to the different policies, but the whole routine becomes simple after a few submissions along with a brief adjustment period.
If you are not employing article promotion to create URL backlinks, then you’re surely missing out. Why do you think there are countless write-ups in all those article directories? The answer’s obvious: most of the articles posted there are done by internet marketers. When you implement article promotion, you will see why many folks depend on this strategy to generate URL backlinks.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

Article Marketing Tip: Write For Your Readers Or Search Engines?

Should you write for your readers or for the search engines? That is a really good question to consider.
Search engines are still the best sources of warm and targeted traffic. They aim to provide online users with quality content.
That is why they put much weight on articles that are informative and content-rich. If you can offer these kinds of articles, you can be assured that the search engines will help you better connect with your potential clients so you can boost your sales and revenue.
Here’s how you can improve your article marketing by writing for your readers and letting the search engines benefit from it.
1. Write for your readers. You need to know how to impress online users so you can maximize the benefits that you can get from your articles.
Start by giving them content that they will find useful and relevant to their lives. Offer answers to their most frequent questions. Empower them to do things on their own by offering them step-by-step guides.
Offer solutions to their pressing issues, and share information that can help them better understand their problems and their areas of interest.
Then, ensure that your articles are easy to understand, easy to skim through, and concise. Remember, you do not want to waste the time of your readers as they have short attention span.
2. Talk about your products and services. Article marketing is one of the best ways to promote your offerings without burning your pockets.
You can highlight the benefits and features that your products can offer and communicate how they can help your potential clients improve the quality of their lives.
You just have to make sure that you don’t fill your articles with marketing hype and sales pitches. You need to do the selling in a subtle way so your copies will not be rejected by the publishers. And the search engines will love you more as well.
3. Create a killer resource box. You would want your readers to click on your resource box as this is the only way to get them to visit your website or your squeeze page.
You can get them to act on your favor by making sure that your resource box is benefit-driven. Tell your readers what they can expect to get from your website or offer them with exciting freebies like vouchers and free e-books.
When people know that they will benefit from something, they will surely do it in a heartbeat. This can lead to enormous conversion rate that can help in growing your e-business exponentially.
Follow these article marketing tips and write for your readers. The search engines will find you too.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

Creative Conjuring for Your Writing Team

Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision are numerous, of course — for one, you get to grow a team with a focus on your business so they grow more and more aware of it as time goes on, benefiting from long-term exposure to what you have them writing about.
However, now that you’ve got them, what’s the best way to maximize their creativity? Having a dedicated writing staff is a fine thing, to be sure — but in order to get the most out of the investment, you need them to produce solid, creative and reliable content. It doesn’t matter if they produce entire reams of articles if the material produced isn’t worth reading.
This is something broadly known as a meta-concern. Meta means “alongside” or even “outside.” A meta-concern is a matter that isn’t immediately related to your primary purpose, but can have significant implications all the same. Time spent helping your writers be creative is time you aren’t spending on direct branding efforts. However, it can pay off in solid support and respect for your brand in the long term. To that end, have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

The Top Time Tracking Tools to Use for Outsourcing Your Web Development

Outsourcing is a valuable tool if you hope to succeed as a small business online. The simple reason behind this is that outsourcing to trusted freelancers will cut down dramatically on labor costs, leaving you the extra time and money to better spend in promoting your business through marketing and product development.
Of course, you must make wise decisions as an online company when it comes to outsourcing by using outsourced employees for the more menial tasks, like writing content, administration, web development, link building, and blog management, while leaving the more important projects for yourself and your top staff members, like market research, managing social media profiles, and networking with other companies in your niche.
Once you have hired several freelancers as your outsourced staff, using the best tools will cut down on serious stress, disorganization, and potential pitfalls within any project that you embark on. In fact, it is not recommended to outsource without using these time tracking tools under any circumstance, or you could risk long-term problems in the productivity and success of your company.

• RescueTime: RescueTime is an ideal tool for outsourcing that helps you to control and better understand how your outsourced staff spends their attention and time. One of the best portions of this tool is that it does not require any data entry, and all you have to do is install a small application that will track what websites and software are being used by your employees. This is best to manage a team of several people, especially if they are not working in a physical office with you. This tool alone will keep your staff accountable for their time and work within any project that you hire them for.

• ClockingIt: This tool is a free hosting application that will help you to keep track of time and tasks for any freelance project. ClockingIt offers project management features so that you can plan, see the project schedule, and know if any outsourced employees have fallen behind. The Time Tracking alone is a valuable feature that will give you reports to offer to your clients on which tasks were completed within a project in a certain amount of time.

• BaseCamp: BaseCamp is helpful software for outsourcing to several employees, which will offer features like web based documents, milestone management, to-do lists, time tracking, file sharing, and a messaging system. This tool is, in fact, perfect for outsourcing to people all over the country or outside of the country so that they can collaborate, communicate, and upload their work within a project for further editing or feedback.

• ProjectPier: This is a free PHP application that is used for managing teams and projects with a user-friendly web interface. This tool needs to be downloaded and installed into your own server, and it will help your staff collaborate, facilitate communication, and complete tasks in an organized manner as an outsourced team. For any small businesses starting out in outsourcing, this is an invaluable free tool that will give you the freedom to manage several employees within other areas of the country.

• ActiveCollab: ActiveCollab is fantastic project management software that allows you to collaborate within your own server or local network. You can work with your own staff and outsourced employees in a simple environment that will help you control and manage all project data. Some of the features of ActiveCollab include tracking progress on projects, assigning tasks, team communication, e-mail support, shared files, notifications, time trackers, milestone management, and the ability to invite new freelance employees to a project.

The truth is that as a small business, there are no better tools that you can use to manage freelance or outsourced employees. Outsourcing has its own slew of benefits when done properly, and these tools will make the process much more organized so that you can delay or even prevent using a physical staff for years into the future. Speaking of future, outsourcing is truly a modern concept that is becoming more and more popular as small businesses turn to freelancers online for many of their day-to-day tasks and support. In the same manner, numerous skilled professionals are turning to freelance careers in work-for-hire so that they can outsource to online companies based on their specific skills and qualifications.
With the multitude of skilled professionals available for outsourcing, this is the perfect resource to enhance the success and productivity of your small online business!

Source: http://www.sitepronews.com
Collectibles : Pogo Game

Using WordPress Express To Create Blog Websites

There is one common obstacle people face when deciding to start working from home using an internet, lack of knowledge and money. In order to start an online business you must set up your own website and this might turn out as a costly investment. This is where a WordPress Express blog comes in!
Considering the fact you are on a low budget and probably with no or some experience to use the blog as your website is a perfect starting point.
In this article, I will explain some crucial reasons for using a blog as your website. A blog enables you to start earning money online quickly. The moment you set your blog up you can start to advertise whatever you choose to promote. You get paid a commission whenever visitors to your website click the affiliate link and purchase a product through your blog.
Getting started with a blog ask for less time and financial resources than having your website built. I strongly advise to use WordPress Express to build your blog websites because it comes with hosting unlimited domains and educational program within all necessary tools, like article writer, keyword research tool, a niche research tool and more, in order to create successful marketing campaigns.
And with the help of community starting a blog is much easier and everyone can do it. You do not need some special technical skills in order to use WordPress Express. You can do everything yourself. On the other hand, when creating a website some technical knowledge is required, or you can outsource someone to set it up for you.
Another advantage of using a blog as a website is that you do not need to spend a lot of money in advertising. To blog is much easier to drive a targeted traffic in comparison to a website. Performing proper keyword research in order to utilize targeted keyword phrases and constantly adding quality content to your blog, you will get indexed quickly, and the traffic will arise.
You can have fun while running a blog. If you like what you are writing about blogging becomes fun and easy. Whenever you choose to start in the niche that it is easy for you to focus on then the work demanded to operate, blogging often, will not become a bargain to you, and the success is inevitable.
Using WordPress Express to create blog websites is a considerable option for those who are starting their online home based business, but have short financial resources and a lack of knowledge.

Source: http://www.sitepronews.com
Collectibles : Pogo Games

NoFollow Importance

Much has been written over the years about the subject of the use of the nofollow attribute by webmasters. What is “nofollow,” when should it be used, does it benefit the site using “nofollow,” are just some of the questions people ask.
Nofollow meta tags simply means that all outgoing links on a page are not followed by the search engines, in particular Google. These nofollowed links are literally given no link juice value by the search engines. The same thing can be had by nofollows on individual links on any given page.
Google advocate webmasters to use “nofollow” if they have paid links on their sites. If it is discovered a webmaster sells link space then Google can penalize that site because it is viewed as a form of cheating by sending the search engines, and visitors, to sites which may not otherwise deserve to get link juice. Unfortunately of course most people who pay for backlinks require that those links are followed to help their own Page Rank.
Dofollow links are viewed as a sign that the sites being linked to are trusted. In other words if you as a webmaster place a link on your site that isn’t nofollow you are giving it a ‘certain seal of approval’ and you trust that site’s content. This is one of the reasons why probably the vast majority of blog owners use nofollow on their blogs’ comments section. Spammers will be less likely to post a link to their poor-quality sites if they know that they won’t get any link juice, though of course that doesn’t prevent a visitor clicking the link and the second site getting a hit. The more certain way is for the blog owner to remove any comments which appear to be spam.
Incidentally, one of the Wordpress plugins is called “Nofollow Case by Case.” Since by default Wordpress blogs are nofollow on comments what this plugin does is override the default to make some, or if desired, all, comments dofollow. I do know of a few blogs where this plugin has been installed, though it must be said it does tend to get a lot of few-word “thanks for the post” kind of comments. Having said that, it is currently PR3, and ranked high up in the search engines, so Google must be reasonably happy with it.
As a form of reward, Google themselves suggest either automatically, or manually removing the nofollow attribute on links posted by members or users who a blog or forum owner believes makes consistently high-quality posts. Again though, if a forum uses dofollow for all of its comments, even though some posts may be of very poor value, that doesn’t necessarily mean Google penalizes the forum. One forum I know of is a PR3, and very popular with the search engines.
What I do find strange is when I read advice that you should make all your outgoing links on a conventional site, or blog, nofollow. If you are linking to an “authority” site which you believe is of value to your readers and worth directing them to, are you really saying that you don’t trust that site?
And finally, the nofollow attribute can be used even with internal links. If you link to a page on your site which has little importance as far as the search engines are concerned, but is one that you want your visitors to see, don’t give it any link juice by making it nofollow.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

7 Different Levels of Web Hosting for Your Site

The different levels of web hosting are shared hosting, reseller hosting, cloud hosting, Virtual private server hosting, dedicated server, co-location, and self service.
As an online merchandiser, it is always vital to keep track of the growth of your online business. When your business meets higher demands, then your web hosting should be upgraded to accommodate all of it. Here’s a comparison of the different levels of web hosting you can use.
Shared hosting
With shared hosting, your site is set up on a server that is shared with other websites. This type of hosting is handy for those who are just starting or have a limited budget. Fees can be as low as $5-$-10 a month, because of the shared cost. One drawback, though, is that the cost also depends on the other shared websites. A site that has more traffic can affect your own performance.
Reseller hosting
Generally similar to shared hosting, reseller hosting has extra tools and options which assist you in reselling hosting space. Usually included in a reseller hosting package are free website templates, white label technical support, and servers under private names. This option is more costly than the shared hosting at $15-$50 per month, depending on the features.
Cloud hosting
Cloud or grid hosting is a more advanced hosting feature that allows many servers to seemingly fuse making it look like a giant single server. While the number of sites continues to grow, a new hardware can easily be added to accommodate them. The price you pay is parallel to the degree of service you are receiving. Fees for extra bandwidth and memory usage may be charged.
Virtual private server
A virtual private server, or VPS, acts like separate servers but actually shares only one server. They each have a specific program of the computing resources, though it is just sharing hardware resources. It spares your website from getting down from your hosting neighbors while at the same time evading higher costs. Prices usually range from $50-$200.
Dedicated server
You are entitled to one rental physical server from a hosting service when you have a dedicated server. This gives you full control of it. These options are much more expensive and may cost a least $100 per month.
Co-location
In this set-up, you rent a space in a date service provider. You have your own server hardware, while they provide power, internet uplink and other necessities. You are in-charge of your own software and data and are responsible for any drawbacks from your hardware.
Self-service
This is do-it-yourself set-up and is considered the best option of all. You purchase the servers and do all the configurations by yourself. Things you might need are extra bandwidth, server hardware, systems administrator, data back-up and more.
Web hosting is important. Customers always go for the website which is accessible and convenient. If your site is slow due to heavy traffic or it needs a better web server, try getting a new one, or you may lose some potential customers.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

If Content is King Then Why Does Your Online Business Website Have No Traffic?

You have no doubt heard over and over again that “Content is King” when it comes to getting your website well ranked and tons of targeted traffic. But although you have religiously added content you still cannot see any signs of improvement when it comes to receiving all this traffic and your legitimate online businesses are suffering.
While it is true that you do need to continually add fresh content to your website this can also create many problems for people who are just starting out with their first website. The main reason that this happens is that no matter how good the content to the online business website may be it has no value if nobody is around to see it.
They say that behind every successful man stands an even more successful woman and this also applies to your website. So standing behind your King (content) must be your Queen (a traffic generation plan).
A huge mistake that is made by most newbie legitimate online business owners and webmasters is that they try to create all of the content on their own. This task can take them months to achieve before they can even begin to consider a plan on how they are going to drive targeted traffic to their websites. This is especially true if their sole method of traffic generation is dependent on SEO alone.
If traffic generation is not your first consideration when starting a new website, then too much time is generally wasted so that in the end the website will be destined to fail. It really is not important how much market research is done when choosing a profitable niche. If you begin by learning to drive traffic to your site you are far more likely to make your venture as a legitimate online business owner a success.
Another point to remember is that different niches require different methods of traffic generation. If you begin by implementing the strategy that you have chose immediately then you will still have some time to test various methods and this can be really beneficial particularly in a highly competitive niche.
By this point you are probably wondering why so much emphasis is placed on the importance of content. It is really pretty simple. Traffic generation will bring visitors to your business website, but you need to give them a reason that will keep them there and this is where content becomes so important.
As the owner of a legitimate online business website, your aim is obviously to make money and to do this you must give your visitors a good reason to use it. You will find that people online generally have a very short attention span and if your content is not sufficiently eye catching they will disappear in a matter of minutes.
If you need to make both traffic generation and website content your two major methods of building a successful business website you may find the task overwhelming, so the question is – what should you do about it?
There is a solution to the problem to balance the work needed to achieve the results. One method is to create a weeks worth of content for example seven articles (one article per day) or one article a week. By creating your content first you can then devote your available time for the rest of the week to concentrating on traffic generation. By doing this you will always have that successful Queen standing behind your King.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

How To Get Traffic From Stumbleupon

You don’t want to continuously purchase traffic via StumbleUpon that should never be your ultimate goal.
Instead, you should utilize the advertising services there to jump-start your blog traffic with the goal being to encourage Stumblers to vote for you, which will in turn, push other visitors to your site, for free. Some bloggers fail to do this and end up paying for traffic longer than they would need to, if they just focused on creating a useful blog. Even though the advertising costs are lower than typical PPC campaigns, you can save a ton of cash if you make your blog worthy of a stumble. Set your blog in motion and watch the traffic continue to pour in, day after day!
Catch Them Before The Next Stumble
Since stumblers are similar to television channel surfers, you might not be able to hold their attention for long, no matter how compelling or interesting your content may be. To get the most out of their visit, offer a subscription form on your site where you offer a free report, eCourse, something – Anything – to encourage them to leave their information. That way, you can work on growing your list as well as growing your site. Your subscription box should be placed in a highly visible area of your blog. You should also utilize graphics, or compelling headlines to make sure it’s noticed.
Take Baby Steps
Don’t spend a ton of cash on your first StumbleUpon ad campaign, instead, test your ad copy with just a small spend. Once you see it working, you can increase your daily budget. Be sure to pay attention to the available stats to determine how many people voted for your site and continuously tweak it for the best performance you can get out of it. Testing isn’t fun but it’s important because you want to get the most votes you can. Once you are consistently receiving votes, you will start receiving a flood of organic traffic and when that happens, be prepared to pause your campaign before you purchase traffic for nothing.
Things To Avoid
Some bloggers believe that sending Stumblers to the very front page of their blog is the best choice, when advertising with StumbleUpon.
I would suggest that instead; create a landing page specifically for each campaign. If Stumblers have to seek out solid content, they’ll be gone before you know it, assuming it’s a paid advertisement or sales pitch.
Solution:
Choose a thread or page that carefully relates to your specific group of visitors (using categories and demographics), and choose a post that you feel is absolutely compelling. Make it spicy, entertaining, controversial, whatever you have to do to make that page stick and become ‘viral’. Also remember to add your sites to StumbleUpon by creating an ‘alias’ account and Stumbling onto your own pages, after first checking to see if they have already been Stumbled.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

Child Prostitution: Craigslist has nothing to do with it.

Let me start with this: I’ve dedicated a portion of my life to finding criminals on the internet, and have worked with both local and federal law enforcement to help catch child predators. Child Prostitution and Sex Slavery is a plague on the human race that needs to be eradicated completely. Recently 16 State Attorney Generals made what seemed to be a positive step in asking Craigslist to better police their adult-services section to prevent child prostitution. Their desire was that the adult-services section be completely shut down because they accused the site of being complicit in allowing advertising for these services to be allowed an in theory assisting in the exploitation of children. This claim against Craigslist, is ridiculous and worse, changes the focus from the real issues surrounding this issue and attempts to blame a technology for the actions of pedophiles.
It’s important in this debate to clear the air: we are not talking about prostitution in general, with its own set of complaints, its own moral and political issues. The 16 Attorney Generals who took on Craigslist specifically brought up the most horrific of crimes, the forced prostitution and rape of children. They made general claims that Craigslist.com was a cesspool of child prostitution, that there were thousands of advertisements available on Craigslist.com every day that made children available sexually to predators for money. While I applaud the Attorney Generals for finally paying attention to the issue of Child Prostitution in this country, they are taking the easy way out, focusing on a company that has nothing whatsoever to do with the issue to make headlines.
The problem with the claims of the 17 Attorney Generals is that they are only grounded in press spin. While Craigslist does have advertising for prostitution, so does hundreds of publications, online websites, and magazines in this country – and the Yellow Pages. Their basis is that one can go online and see a virtual cornucopia of child-sex advertising. While I know that there have been some cases on child prostitution on Craigslist.com, an overwhelming amount of the sex-based advertising is that of consensual services between adults. Most of the claims of law enforcement and the media are based on a few real cases, but mainly on the claims that certain “keywords” signified child prostitution. When the press releases and media reports say that they found “thousands of ads on Craigslist.com promoting child prostitution” they are basing this on a very incorrect assumption.
This assumption is simple: that every advertisement that says “young”, “barely legal”, “fresh” and a dozen other keywords, are advertising child prostitution. Law Enforcement looks for these keywords and then mark that advertisement as a suspect “child prostitution” advertisement. For investigative purposes this is very, very important – but it does not make a real situation of child-prostitution. Remember, companies like Playboy, Penthouse, Hustler and many porn magazines promote “barely legal” in their magazines, videos, and websites all the time. There is 4.5M results on Google for “barely legal” for porn sites, should we assume that Google is promoting child prostitution? If we are to really want to blame anyone for the seemingly great appetite of some men in the United States for “barely legal” women, we should be blaming the porn companies which promote this type of porn with photos of women in pigtails and school skirts.
Dr. Lois Lee, one of the heading experts in forced prostitution of Children, seems to agree with me. She told me that “Blaming Craig’s List for child prostitution is like blaming Alexander Bell for providing the telephone.” Instead of making real steps in the fight against sex-slavery, the Attorney Generals have gone after the technology, almost like there are Neo-Luddites who look at a computer and complain that it’s evil, causing people itself to get on the internet and search for evil things. The problem in this Country with child prostitution has nothing to do with Craigslist anymore than drug dealing has to do with prepaid cell phones. Most child prostitution doesn’t even occur on the internet, but on the streets, with organized gangs, with poor populations who can’t protect themselves. The real issues are much deeper and have to do with a broken child protection system that allows runaways to fall through the cracks, with parents not monitoring their children’s whereabouts, with the issues of uneven prosecution against the victims instead of the johns. By blaming Craigslist we remove the needed focus on the real issue of catching these criminals, the reasons child-prostitution occurs, and what is really wrong with our society as a whole. On top of that, if there are cases of child prostitution on Craigslist, we are removing one of the best tools in catching these criminals. Craigslist.com is involved with preventing these ads, forwarding them to law enforcement for investigation – without this, many of these guys will go back to peddling on the street again, making it much harder for them to be caught.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

SEO Client Relationships: Tips

Communication between client and service provider is a vital part in the success of any campaign, or indeed any business relationship at all. Due to the nature of SEO, many clients will have quite a lot of questions and these should be dealt with right at the early stages, before a campaign has even begun. It is really important that clients are made aware of the fact that it can take a long time to see results, especially for new domains. It is also highly advisable to discuss suitable measurements of a campaigns success, for example traffic numbers, search engine results and so on. These will all have to be tailored to the work in question and every job will have its own individual needs and challenges. This article aims to point out five common questions, and how you can deal with them effectively.
1. Why Don’t I Have More Traffic ?
Many clients simply don’t know what they can expect with regards to traffic numbers. This is no fault of their own, but sometimes they can be disappointed by the traffic they receive from seemingly good search engine positions. Traffic estimates should be based on search volume and it’s important to clearly explain the huge difference in click through rate between a number one position and a number four position.
2. Why Don’t I Appear for This Keyword?
When clients first engage in SEO activities, it must be clearly explained that in order to even begin to rank well for certain keywords, each page must effectively target its own keyword. If you try to focus a page on too many different keywords, it will dilute the message and leave the search engines confused as to what the page in question is talking about. Therefore, unless you have a large website, there is a limit to how many keywords you can expect to rank well for.
3. My Local Directory Listing Is Outranking Me, Why Is This?
This is particularly troublesome for new and small websites. Quite often when a search is carried out for a chosen keyword, not only will you see your website come up, you will also see your directory listings appear. Sometimes the directory listings will actually outrank you. This is due to the fact that the directory probably has a lot more authority than you, and work will have to be done to boost the importance of your website above that of your page on the said directory. You could also try changing your directory listing to reduce its competitiveness.
4. How Long Do I Have To Wait?
Probably the biggest question of all, how long will it take and how long will I have to pay you for? It’s vital to make this clear right from the start. You have to explain that it will take time for your work to bear results. Honesty really is the best policy here. I would recommend preparing a client for anywhere between at least six to twelve months with a thorough check of progress being carried out every three months.
5. How Will Doing More Help?
This is a big one, especially if you are not getting the results as quickly as you may have expected. You may be going back to client several months down the line and suggesting yet more site improvements or link building efforts. Marketing a website should be approached with a long term view. If results aren’t going so well it may mean you have to revisit some of the website structure and address any technical issues that may be causing issues. Explain the from the offset and you should avoid digging yourself into any unnecessary holes.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

The Criteria For Improving Your Website Ranking

Any website owner wants their website to be ranking well for those keywords which will mean that targeted visitors arrive on their website and possibly turn into customers or clients.
A website’s ranking on search engines (especially Google) is quite important when you take into account the following important statistics:
- 90% of users don’t go past the Page 1 of Google
- 42% of users click on the website on position 1, 12.5% on position 2 and only 8% on position 3
What does this all mean?
This means that if your website is not on Page 1 of Google and in the top 3 positions, then you are effectively missing out on more than 60% of potential visitors (and customers for that matter).
If your website isn’t currently in a good position on the search engines, don’t panic! There are many things you can do to move its rankings up. Below is a list of website ranking factors from the most important:
URL
If you want to rank for a certain keyword, it’s absolutely vital that you have that keyword in your domain name. If you feel tempted to use your company or brand name instead, keep in mind that the goal of ranking at number 1 for your main keyword will only get much harder if you do so.
Domain Age
If you register a brand new domain name, you are going to be starting from scratch. However, a start is a start and as the months and years go by, your website will benefit immensely from this factor. On the other hand, you can get a head start by purchasing an expired domain name which does not currently have an owner. Just make sure that it hasn’t been banned by the search engines before purchasing.
Title Tag
Having the keyword in the title tag of your home page is a MUST. There are many websites which still use their brand name or company name in their title tag which make ranking for target keywords even harder. This is a ranking factor that is applicable to all pages on your website.
Page Structure
Optimize each page on your website for just 1 keyword. Every page on your website should only be optimized for one keyword. Any more and ranking for your target keywords will be that much difficult. Your home page should target the main keyword while other pages should target related, long tailed keywords.
Keyword Density
It’s important that you mention the keyword you are targeting on the relevant page. A good density to aim for is 3% which means that your target keyword only makes up 3% of the text on the page. Any more and your page could be seen as being spammy.
Backlinks
You’re probably wondering why backlinks is at the bottom of the list when it is an important factor in getting website rankings. The reason why I put it down there is to emphasize getting your website set up right first before getting backlinks. Getting hundreds or even thousands of backlinks to a website which is incorrectly optimized will diminish the value of each link in getting rankings.
On the subject of backlinks, it’s important that you get them from a variety of sources while using a variety of anchor text.
The key to a successful website in terms of getting targeted traffic and customers is all in this article. Read it many times over if you have to. Simply get these website ranking factors right and you will have a immensely successful website before you know it.

Source: http://www.sitepronews.com
Collectibles : Pogo Game

The Ultimate Guide to Directory Submissions

Submitting to directories is a great way to build links and increase your search engine rankings. In semi-competitive industries it can produce great results. If you add article creation and social media marketing into the link building equation then you can achieve great results for any industry.
Free or paid directories?
When choosing directories going for the paid ones can be better, mainly because the links seem to last a lot longer. Many of the free directories seem to disappear or delete links after a year or so. However, there are a few free directories out there that should always be used – directories that have stood the test of time.
Niche or general directories?
Submitting to a combination of both niche and general directories is usually a good idea.
For most industries there are a variety of niche directories out there – the best way to find them is through a search engine. Do a search on Google, MSN or Yahoo for directories in your niche area – those that come up in the first few pages of results are usually the best ones to use.
With general directories it’s better to go for those that are more established. The older a directory is, the better.
PageRank – does it still matter?
Because directories are generally quite large, they need a certain amount of PageRank to get all of their pages indexed properly. However a high PageRank isn’t the be-all and end-all. Google’s recent crackdown on directories1 has made visible PageRank even more irrelevant when it comes to choosing directories. There are directories out there that have no PageRank whatsoever that can offer value.
If a directory is ranking well in the search engines then you can rest assured that it has enough PageRank. If you’re unsure then check how many links it has via Yahoo! Site Explorer 2 or another link popularity checker.
Anchor text
It’s always best to get the main search phrases that you are targeting in the links to your site. However this isn’t always possible and unfortunately many of the best directories won’t let you do this. Sometimes you can get around this problem by slipping in a search phrase at the end of your company name.
Before submitting have a good look around a directory and get a feel for what you can and can’t get away with. Some directory owners will let you use a search phrase on its own, whereas others are very strict and will only use your business/website name. In between you have those where you might just be able to slip a search phrase in.
Doing your homework comes in handy – if you try to use a search phrase on its own and they change it to your business/website name then it’s very unlikely you’ll be able to get them to change it to your website name with a search phrase at the end. If you’d submitted it like that in the first place you may have got away with it.
Always try to get one of your search phrases in and vary the anchor text as much as possible – this will appear more natural to the search engines.
Varying your description
Many directories will provide you with your own page about your business. If you have the same description on every page across different directory websites then many of these will be seen as duplicate content by the search engines and your links will get devalued.
To avoid this, write a unique and substantial description for every single directory (200+ characters works best). Make sure the descriptions accurately mirror your products and services and that they read well.
Deep linking
Many directories allow you to add extra links directly to internal pages of your website. You should take turns in linking to different pages of your website using different variations of the phrases you’re targeting on each page. Using the same anchor text to link to the same page over and over again will appear unnatural to the search engines and this could work against you.
How many directories should you submit to?
There’s no fixed number of directories that you should get listed in. Work out a 12 month directory submission budget for each site and then do so many each week or month for the full duration.
When you’re building links to your site via directories or any other method, you should do it over time. Submitting to 100 directories in a week and then forgetting about it won’t be as effective as spreading the 100 directory submissions over a 3 month period.
The top 10 directories
Finally, here’s a list of the top free and paid general directories to get you started.
5 of the best free directories include:

• Open Directory Project
• World Site Index
• Domaining.in
• Web World
• Search Sight

5 of the best paid directories include:

• Yahoo! Directory
• Best of the Web
• Business.com
• Aviva
• Ezilon

Author:  David Eaves has been working in the search engine optimisation13 industry for the last 5 years. More of his articles can be found at his SEO blog.

Source: http://www.sitepronews.com
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Learn How Search Engine Submission Results In Even More Site Traffic

Search engine submission can be considered a method to market your site and calls for the straightforward submission of a site’s URL to many search engines. This used to be the favored method of getting websites listed. But many search engines presently make use of different ways to seek out webpages. Although this is the case, there are a couple of good reasons why you must do search engine submission for your webpage.
If you have a brand-new web-based business, there is a big possibility that you also got a new webpage to support it. It’s better to submit a website than wait around for it to be noticed by spiders. Submitting your site will enable it to be detected by folks via basic search queries.
The next reason why site submission is a good way to advertise your website involves search engines’ updates: when a search engine is updated and you’ve sent your site’s URL to it, it would generate your website again as part of the search results.
There’s two ways to submit a webpage. You can submit it one page at a time or utilize a sitemap to submit all the site’s contents as well as links in a single instance. But the easiest way to execute site submission is to just send in your webpage’s home page. If your webpage is made well, search engines would start listing it right after it’s submitted. The idea is to make your webpage appear as among the best search results. The sites that get the best spots would have more traffic since people regularly consider just the leading results and select a site to visit in accordance with those rankings.
A webmaster has to optimize a website to be placed in the top 10 listings. The factors that have to be taken into consideration to make a website get noticed include the hierarchy structure of the webpage, keyword placement and keyword density.
In the year 2004, the top search engines acquired the capability to find new websites immediately. This is done by having an automatic indexer locate links coming from other sites. Backlink services could be used to make certain that you will have a lot of backlinks to your site, which would then be located by most search engines and also have an effect on your rankings.
These days, site submission is necessary only if a new website is rolled out. Believe it or not, this might violate the Terms of Service agreements of the major search engines. In the event that a search engine determines that you’ve dishonored its Terms of Service, it’ll bar your webpage from being added to its search results. Regardless, a webmaster could make use of all the submission methods in the international market as long as she / he goes through each and every Terms of Service agreement; making use of all of the popular search engines will yield the best results for a website.
Despite the presence of spiders, lots of international search engines still need to have sites submitted to them. This ascertains that website owners can reach an incredible number of internet users in a variety of markets. You could utilise applications to help you submit your site, and there’s also many enterprises that will help you make certain that your webpage is indexed correctly.

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Submitting Websites to Search Engines

While there are many ways to get your website noticed arguably submitting your website to a search engine is the best. What is the best way to get your website to the attention of the Search Engines? The first thing to beware of are companies that promise automatic submission to hundreds of search engines. For the most part these promises are false. Maybe there are companies that can achieve this but to be honest I have yet to find one. Frankly the best way is to submit your website to search engines is to do it yourself or alternatively hire an expert to manually contact search engine companies and/or directories on your behalf. Whatever you do you should refrain from submitting an incomplete website. However, before you start this process you must ensure that your website is finished to a professional standard.
The right keywords, good graphics and certainly relevant content are all important. Take time to get it right and ensure that all the pertinent information is included especially your name and contact information!
However submitting your website to a search engine company will not guarantee that it will be listed immediately or that the ranking (position on site) will be high. There are thousands of new websites completed every day so it could take time for your site to be reviewed.
Please remember to include a site map of your website. This will make crawling by the web robots easier. In fact some search engine companies like Google may not even consider submissions without sitemaps.
So what is a sitemap?
A sitemap is normally one page (although sometimes a group of pages) which lists all or at least most of the pages on your website. Basically you can think of a sitemap as being similar to the index showing the chapters of a book. The reason it is important is that the crawlers can search out the website easier using the site map (index) i.e. they look at the titles of each “chapter” of your site to get the general “feel”. This enables them to categorise your site correctly. Please see the separate report on this subject.
I mentioned above that it is not advisable to use companies that promote automatic submission of your website to search engines. However that doesn’t mean that you should ignore the many online companies that do provide search engine submission services. There are software packages available that enable you to do your own submissions or if you want professional help then this is available on line too. Just avoid the” automatic” promotions.
There are thousands of search engine and directory companies to which you can submit your website including some of the best known like Google and Yahoo. Just do a search on the web.
So my advice is to make sure that your website is submitted to as many search engines as possible. Bear in mind though that a poor website can do damage to your image/brand so ensure that you do due diligence before submitting. Take your time, learn as much as you can first then send your professional site for all to see and begin your journey to success.
You CAN do it To YOUR Success

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Best Pay Per Click Search Engines- What Are the Pros and Cons?

here are many pay per click advertising search engines to choose from online. The traffic quality varies across all of them. Some generate more sales than others and give you a better return on your ad spend.
3 of the best pay per click search engines for traffic quality are: Google AdWords, Yahoo Sponsored Search and Microsoft’s adCenter.
According to ComScore.com these 3 have the following search market share in the United Sates (in March 2010):
Google Sites: 65.5%
Yahoo! Sites: 16.9%
Microsoft sites: 11.7%
Why is this important? Between just these 3 search engines they have an astonishing 94.1% of the search market share in the US. Ask have a 3.8% share and AOL have 2.5%.
This means the top 3 have the most traffic for you to tap into.
Which search engine should you use to run your Pay Per Click Advertising on and why? Here is a pro/con review of each…
GOOGLE ADWORDS
Pros:
Huge search volume. Because of this you can also dig deeper into your market and target niche markets.
Keyword research. They offer the best keyword research tool in my opinion and it is very simple and easy to work with. It gives you a ton of data on just about everything.
Excellent user interface. The AdWords interface has always been very clean and user friendly. They recently changed the interface and have improved it further to allow you to make multiple changes faster amongst other things.
Target different networks. You can target their content network (also known as Google AdSense) as well as different search networks.
Target different devices. You can target mobile phones as well as computers.
Ads go live fast. You don’t have to wait too long to get your ads approved.
Upload multiple campaigns easily. If you have big campaigns and many of them, you can upload them quite easily using the Google Adwords editor program.
Cons:
Very competitive. It is getting more and more competitive so you must get a good quality score with them. And this can also affect your sales.
Uncertainty for the future. If you base your business around this type of traffic you are vulnerable to the changes in Google that could happen overnight and stop your traffic dead.
Stricter guidelines. Guidelines are getting tougher as Google try to thin the herd and unlike the old days, it does take some work on your campaign to get a good quality score.
YAHOO SPONSORED SEARCH
Pros:
Good amount of search volume. So you can target different markets and niche markets.
Guidelines not as strict. Guidelines can be more relaxed than Googles’s but not by much.
Less competition. Less than Google that is but is still competitive.
Cons:
Keyword research. The keyword research tool is not as good as Google or Microsoft’s.
User interface. Not the cleanest and easiest use. Takes longer to put your campaigns together.
Less targeting options. Not as many as you would find at Google and Microsoft.
Uploading multiple campaigns. This is not as easy to do as it is in Google and Microsoft. You have to email your campaigns to Yahoo unless you have a gold account.
MICROSOFT ADCENTER
Pros:
Keyword research. Their keyword research tool has been improved lately and does include a demographic search option (something Google doesn’t offer). But Google’s keyword research tool is still more advanced.
Not as competitive. Not as competitive as Google and Yahoo.
Target by demographics. You can target by age and gender which can increase your sales.
Less strict on guidelines. A little less than Google but not by much.
Upload multiple campaigns. This requires the Microsft Silverlight application which is free. You can also import campaigns from Google and Yahoo.
Cons:
Not as much search volume. No where near as much search volume as Google and Yahoo which means less traffic.
User interface. This user interface is not as clean and as simple as Google’s but is better than Yahoo’s.
Less targeting options. You can’t target as many networks and devices as you can in Google.
Summing up The best pay per click search engine (in my opinion) is Google AdWords because the keyword research tool is the really good. The competition is high and guidelines are strict but they also have the most traffic which really helps.
They have a great user interface which makes setting up campaigns quick and easy.
Both Yahoo and Microsoft don’t have the search volume that Google does. This means it is harder to get traffic in niche markets where the competition is lower. But with the merger of Yahoo and Microsoft, there should be some great improvements ahead.

Source: http://www.sitepronews.com
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