Arts in Business

SEO Tools
Oftentimes using the right tools can save you both time and money. I have created
a free PDF checklist of all the SEO tools I use. You may download it here:
http://www.seobook.com/seo-tools.pdf
Picking a Product
You may read this title and think that you have already accomplished this step,
and that your product (or your vision for your product) is already refined,
wrapped, and ready for purchase. However, there are many key questions that
should be considered before bringing your wares or service to customers:
• Are you interested in the product you are trying to sell? If not, why not choose
a different product?
The Internet makes marketing anything a possibility. You are far more
likely to succeed if you are interested in what you are trying to sell. Also, it is
far easier to sell people what they want than to get them to want your product.
Create something the market wants.
• Is the marketplace for your product oversaturated?
Examples: Posters, credit cards, prescription drugs, hosting, generic site
design, and ink refills are all oversaturated markets. Breaking into these
markets can be exceptionally difficult, so think carefully about what would
make your product different and needed.
• Is the product something people would want to order over the web?
• Is there something you can do to make yourself different than everyone else
on the market? (Please note: “cheaper” usually is not a legitimate
branding/business model for most websites in a hyper-competitive market.)
Example: No other e-book covering SEO was supported by a blog that
keeps up with the SEO industry every day (at least, not when I first wrote this
one).
Another example: In 2002, I created a SEO “worst practices” directory.
To this day, nobody else has made a site like it. It earned me thousands in the
first year with a marketing budget well under $100.
9
In the end, ask yourself -- Would people want to link to your site without you
asking them to? If not, what creative or original ideas can you add to your site
to make people want to link to it?
By: Pogo Game

SEOBook.com

Picking a Domain Name
Finding the right domain name can be a tricky business, and indeed, can mean
the difference between success and failure in the online marketplace. As such,
it is important to consider the following before choosing a domain name:
• FOR NEW SITES: Depending on your branding angle, pick a domain name
that is either highly brandable (meaning that it can be easily and positively
associated with your product or service) or one that has your primary
keywords in it. Use a short and memorable domain name. It is fine if it does
not have your keywords in it if it is memorable. For serious, long-term
websites, a memorable domain name will be one of the key ingredients to
success.
• If your domain name exactly matches your keywords Google places a
relevancy bonus on your site. (ex: SeoBook.com ranks easily for both seobook
and seo book).
• If you are going to be working in competitive fields, or if you will have large
sites, you may want to use a different domain for each different language you
are targeting.
Examples of domain names I own: BlackHatSEO.com,
SEOBook.com, FattyWeightLoss.com, and Threadwatch.org

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