Trustworthy Web 2.0 Backlinks

Category: Linking Strategies

In Web 2.0, linking is the primary way in which websites and web pages interact with one another. It’s how search engines measure the relevance and value of a given page. The quantity and, perhaps more importantly, the quality of the backlinks that point to your site thus has a huge effect on your search engine rankings.
What are Backlinks?
Backlinks are basically links that are incoming to a website. This means any link received by a web node (e.g. a web page, website, directory, top-level domain) from another web node. Backlinks are also known as inbound links, inward links and inlinks.
Search engines use backlinks as one of the primary measuring tools for ranking websites. Google analyses every single backlink that its spiders encounter. The search engine determines a site’s ranking in large part according to the number of backlinks that point to that site and how “trustworthy” those backlinks are, relative to other competing sites that offer the same information.
While we don’t know exactly how the algorithms used by the major internet search engines to determine page rank work, we know that they take into account three key factors when analysing a website’s backlinks: the number of links, their relevance to the search and their quality.
What makes a trustworthy link?
If you set out to get as many links as possible without being too picky about where those links come from, it might actually backfire on you. This is because search engines are fairly sophisticated when it comes to analysing links. Links that come from your own affiliated domains and links that come from sites that are completely irrelevant to the services and information that your website offers are not going to do you much good in terms of search engine rankings, even if you have a large quantity of them.
What you want to do is get links from sites that (a) have good reputations and (b) are relevant to your business. If a website that links to your site is itself popular, it will have more weight on your ranking than other, less popular links. Syndicated news sites, popular blogging sites and major social networking sites are examples of links that you want to go after. When it comes to more industry-specific links, make sure to get links from sites that are relevant to yours. Sites that users who are interested in your content might like to read through as well. If you have pet care site, it makes no sense to get backlinks from golfing sites, for example. Search engines will notice.
This article was written for us by the SEO company http://www.bestrank.com/.
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